When you make any changes in your server settings including page or image upload, permission setting or others, a log file is saved in the server. So, it is an obvious fact that your server log files can reveal some real information about your site or blog. Log files have great significance and these files do a lot good to you, if you can use them wisely. In fact, they are just great to increase your site's traffic volume as well as conversion rates.
Now, let us find out why log files are so important. What makes them so important in the eyes of a search engine? Actually, the most important information that log files carry are search phrases or keyword phrases. You site's log files can give you a clear understanding about the keywords used to search your site or weblog.
Now consider it from the perspective of search engine optimization. When you optimize your site, it is your log file that speaks the ultimate truth. It offers information about the keywords that most people use to find out your site. Now, think of the benefit. Say, you haven’t already included the keywords that most people use to find out your site, what will be your next step? Evidently, it will be further optimization of your website, however, with best implementation of these keywords. Isn’t it?
In addition, you may care to create new pages absolutely optimized with these mostly searched keyword phrases, so that the SERP ranking could be higher for your website. The benefit list is not yet finished. You can still have many options left to take the benefit of the log files. Say, you can observe the trend of obtaining your site organically, and then find out relevant keywords for paid search campaigns, which will help you to find out keyword phrases that have higher conversion rates as well.
Now, let us find out why log files are so important. What makes them so important in the eyes of a search engine? Actually, the most important information that log files carry are search phrases or keyword phrases. You site's log files can give you a clear understanding about the keywords used to search your site or weblog.
Now consider it from the perspective of search engine optimization. When you optimize your site, it is your log file that speaks the ultimate truth. It offers information about the keywords that most people use to find out your site. Now, think of the benefit. Say, you haven’t already included the keywords that most people use to find out your site, what will be your next step? Evidently, it will be further optimization of your website, however, with best implementation of these keywords. Isn’t it?
In addition, you may care to create new pages absolutely optimized with these mostly searched keyword phrases, so that the SERP ranking could be higher for your website. The benefit list is not yet finished. You can still have many options left to take the benefit of the log files. Say, you can observe the trend of obtaining your site organically, and then find out relevant keywords for paid search campaigns, which will help you to find out keyword phrases that have higher conversion rates as well.
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