Unconventionality Rules  

Posted by Saki S

(Useful Tips about Using the Power of Search to Build Up Online Visibility (Part-6) continued from Part-5)

Be unconventional, act unconventionally. Let your campaign drive more traffic than your business rivals. Pull out your imagination and play with it. However, you should never try to sensitize your campaign in the name of unconventionality. Share random facts about your company and planning, however, not trying intentionally to be gimmick. Practically, it is your ability how to present the data in an unconventional but attention-grabbing format to make people take interest in you. Above all, let them understand that you are a human and definitely deserve a second look. A suggestion: begin the discussion by talking about the early history of your company and make your readers know more about your passion behind your dream company.

Act with Action beyond Mere Words

Now let us move our attention from the domain of passion to the domain of action. If your company is located in a small town, why don’t you take the advantage of local event hosting? You can do it in many ways. For example, you can offer decent contribution to the children’s library to grab the press attention or you can offer help local social event in their fundraising activity. Practically the possibilities are endless. But always remember one simple fact: press release is something that deals with events and it is not at all a self-promotional propaganda. Many people commit mistakes at this point.

This entry was posted on Friday, August 08, 2008 and is filed under . You can leave a response and follow any responses to this entry through the Subscribe to: Post Comments (Atom) .