Black hat SEO techniques are done with an attempt to fool search engines by employing unethical and illegitimate SEO techniques, while offering no benefit to the searchers. There are primarily three types of black hat SEO techniques. We will discuss each of these techniques in brief.
Keyword Stuffing
If you make your web pages overloaded with loads of keywords to bring traffic to your site, the actual result can be much different. In fact, stuffing keywords in excessive volume increases the chances of getting penalized by search engines, including banning as the worst impact. There are many useful literatures out there online about proper usage of keywords, which you should read first if you do not have sufficient knowledge and experience on this subject.
Invisible Text
This is another black hat SEO technique that few dishonest webmasters try to employ. These texts are invisible in the sense that they are written in the same color as the background is. For example, if the webpage is yellow, then the font color of these invisible texts is also yellow. So it is not visible by the reader. However, since the invisible texts are keywords, they can easily draw the attention of the search engine spiders.
Inserting a Doorway Page
Doorway page is something that a web site user cannot almost see when he clicks for the website URL. This is designed with loads of keywords exclusively for the search engine spiders. This page is made illegitimately to trick the search engine spiders to get the high rank in the search results. Although these black hat techniques can initially offer you higher rank over the search engine, using these SEO techniques your site cannot have higher rank for the rest of your life. So be aware right away, if you think that you have employed any such techniques that could possibly be a black hat SEO technique, simply avoid.
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